Alexander serafine

An accomplished executive with 25 years of broad-based expertise in spearheading sales, field leadership, education, operations, marketing, and account management in the beauty industry.

Strategic Planning | New Business Development |
Portfolio Management | Team Leadership

about

A progress-focused and visionary leader with significant experience in Business Development, Leadership, and Customer-Engagement, paired with well-rounded expertise in sales channel development, strategic partnership building, and educating direct/indirect executives in the beauty industry. Exceptional ability to draw roadmaps and formulate out-of-box strategies to manage multiple prestige beauty product portfolios. Experience in identifying new opportunities and revenue streams, generating multi-millions in retail sales. Skilled in providing policy guidelines, opening communication channels, effective networking, and long-term business relations management to create an ideal customer profile. Hold an analytical mindset to determine different KPIs, and restructure procedures to ensure optimal ROI by controlling resources/capital. Employ modern technology to customize solutions to bridge the gaps in operating costs and profitability.

work

The Estée Lauder Companies
New York, NY
Oct 1997 – Jun 2023

Head of Sales
ORIGINS | Dr.JART+ | Aramis and Designer FragrancesExecutive Director
Field Sales and EducationRegional Marketing Director
Aramis and Designer Fragrances | Lab Series Skincare for Men | TOM FORD BeautyDirector Sales Operations, North AmericaOperations ExecutiveAccount ExecutiveAccount Coordinator

SKILLS

  • Business Acumen

  • Regional/National Operational Management

  • B2B Sales

  • Budgeting & Cost Control

  • Forecasting

  • Market Research

  • Business Intelligence

  • Strategic Partnership Building

  • Experiential Marketing

  • Planning and Implementation

  • Process Improvement

  • Relationship Building & Collaboration

  • Strong Communication & Negotiation

  • Negotiating & Networking

  • Retail Channel Acquisition & Retention

  • Account Management

  • Independent and Team Work

  • Team Training & Development

  • Critical Thinking, Research & Analysis

  • Risk Assessment and Mitigation

  • Prioritization & Time Management

  • Problem-Solving

Contact

1 (215) 704-1060